Gerardo Cardenas is Creative Director and CTO at Vivid Candi. He was born and raised in Mexico City. In his first semester of his undergraduate marketing degree he won 3rd place in national competition, which sparked his excitement for innovation and creativity. Gerardo moved to the United States, and worked in big studios designing and developing for clients like Sony Studios and Scarface. 15 years ago, Gerardo found himself in love with Malibu and joined partnership with Chris at Vivid Candi, and has been part of the fantastic journey of experiences and success stories of clients ever since.