Vivid Candi Case Study

10 to 12 Baby Lounge

We dived deep into increasing 10 to 12 Baby Lounge’s brand awareness, social media presence & sales through cohesive branding development, influencer collaborations, and strategizing their social media marketing.

10 to 12 Baby Lounge is a luxury baby product brand. They focus on selling baby blankets, toys, and clothes that are designed using an artisan process with sustainability and value in mind. Our agency implemented a strong digitally branded identity by creating a branding development and implementing that on their different social media channels, influencer collaborations, and PR events.

Brand Collaboration

Key Highlights

Arranged 11 different influencer collaborations

How we did it: We researched the best mommy influencers to partner with, communicated, and negotiated with them

Arranged a brand collaboration with Volvo Dealership Santa Monica

How we did it:

Curated beautiful themed Instagram grids

How we did it: We strategized a theme for each month and curated instagram grids around it. E.g. for February we created a grid on the month of love

Helped plan PR event

How we did it:

Some of the influencers we’ve worked with:

  • @adriannacosta – 216k followers
  • @shibyshila – 174k followers
  • @thechicmamas – 118k followers
  • @rosiemaxhimer – 60k followers
  • @jackiesaland – 43.4k followers
  • @galyalovesarabella – 31.4k followers
  • @athomewithhaley – 28.3k followers
  • @tiffanie.anne – 23.3k followers
  • sundaysinthecity_ – 13.6k followers

Instagram Grid Highlights

Vivid Candi Photoshoot Highlights:

Services Provided

Branding Development

Influencer Collaborations


PR & Events

Facebook, Instagram Content Marketing

SEO Blogging

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