Pay Per Click (PPC) Marketing
Vivid Candi helps clients catapult their business to their target market using Pay Per Click (PPC) marketing strategies. Pay Per Click (PPC) marketing can be very effective for the right business, however it's not for everyone. A general rule of thumb is if it's not worth $500-1500 to generate one client, then Pay Per Click (PPC) isn't for you and there are other methods that result in a lower customer acquisition cost. If that figure is acceptable for your business, Pay Per Click (PPC) could be an excellent source of business. Our experts will help you research keywords, setup PPC accounts, test market campaigns, design landing pages and analyze results.
Google Adwords Pay Per Click (PPC) Marketing
Google Adwords is the market leader for Pay Per Click (PPC) marketing. For most businesses this is the place to start. Pay Per Click (PPC) marketing with Google Adwords is beautiful since customers are already Googling your product or service and it's just a matter of presenting your business as an option and ensuring your visibility in search results.
Competitive Research & Keyword Research
The first thing you should do in Pay Per Click (PPC) marketing is research your keywords and competitors. Pay Per Click (PPC) marketing is all about numbers and math and odds. Choosing the right keywords is key in ensuring the best odds for conversions for your business. Reviewing competitor campaigns is also very important since there's a ton of value in analyzing what worked and didn't work for them.