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Vivid Candi helps clients catapult their business to their target market using Pay Per Click (PPC) marketing strategies. Pay Per Click (PPC) marketing can be very effective for the right business, however it’s not for everyone. A general rule of thumb is if it’s not worth $500-1500 to generate one client, then Pay Per Click (PPC) isn’t for you and there are other methods that result in a lower customer acquisition cost. If that figure is acceptable for your business, Pay Per Click (PPC) could be an excellent source of business. Our experts will help you research keywords, setup PPC accounts, test market campaigns, design landing pages and analyze results.
Google Adwords is the market leader for Pay Per Click (PPC) marketing. For most businesses this is the place to start. Pay Per Click (PPC) marketing with Google Adwords is beautiful since customers are already Googling your product or service and it’s just a matter of presenting your business as an option and ensuring your visibility in search results.
The first thing you should do in Pay Per Click (PPC) marketing is research your keywords and competitors. Pay Per Click (PPC) marketing is all about numbers and math and odds. Choosing the right keywords is key in ensuring the best odds for conversions for your business. Reviewing competitor campaigns is also very important since there’s a ton of value in analyzing what worked and didn’t work for them.
What makes Pay Per Click (PPC) marketing amazing and unique is its transparency in results (whether good or bad). With Pay Per Click (PPC) marketing we use tools such as tracking pixels and Google Analytics goal tracking to pinpoint what works and doesn’t work in your marketing. When a customer visits your site and fills out a form to contact you, the page they hit next is typically where a tracking pixel will be placed or a Google Analytics goal will be set. This allows us to get every detail about the perfect customer who converts so we can help you find more of them. Overall, most clients know in 30-60 days if Pay Per Click (PPC) marketing works for their business or not. Each business is different and there are many factors for success or failure– our Pay Per Click (PPC) marketing experts are here to professionally guide you through the process and give you the best possible chance for success.
No Pay Per Click (PPC) marketing expert can tell you for sure or not ahead of time if one strategy or another will work and what projections to expect without proper test marketing. At Vivid Candi, our Pay Per Click (PPC) marketing experts will begin your campaign with 2-4 weeks of test marketing to determine the best strategies for your long term campaigns. Our agency also will continually test market new strategies and campaigns every month as we do your Pay Per Click (PPC) marketing.
Our Pay Per Click (PPC) marketing experts will continually stalk your website traffic throughout your campaign as if it were our own. It’s important we understand the behaviors of your best converting customers and can review traffic generated from campaigns in great details. It’s very exciting for us to do this and one of our passions.