What is SEO?  SEO (Search Engine Optimization) is the set of optimization strategies for websites, blogs, and web pages that aims to improve its positioning in the organic results of search engines. It is the process that will ensure that search engines recognize your content as the most relevant and best information available on the […]

Everyone has heard of Amazon. In fact, 82% of US Households have an Amazon Prime membership- that’s 126 million people. On average, Amazon Prime users spend $1600 a year on Amazon products, and non Prime members spend $600. Safe to say that it’s a lot of money and a lot of people. Amazon is now […]

What is HIPAA?  The Health Insurance Portability and Accountability Act (HIPAA) was put into effect in 1996 to ensure the protection of sensitive patient information in medical contexts. Therefore, clinics, pharmacies, hospitals, medical practices and healthcare providers that work online need to verify that their websites are in accordance with HIPAA, in order to ensure […]

What is ECommerce Marketing? Before we begin, it is important that you understand what eCommerce marketing truly is. By definition, eCommerce marketing is the practice of using promotional tactics to drive traffic to your online store, converting that traffic into paying customers, and then retaining those customers post-purchase. The overall goal is to get customers […]

No one predicted that a mysterious virus that emerged in Wuhan, China would change the world around us. All across the globe, life is on standstill and most economic and social activities have come to a halt. Businesses have had to make a lot of hard decisions over the past few months, from changing how […]

Instagram has become an integral part of our online culture both for personal life as well as for business. With more than 1 billion monthly active users, over 100 million more photos and videos uploaded every day, and 50 billion+ photos shared in only a decade, it is no wonder that there are 25+ million […]

Are you having a difficult time getting people to listen to your music? Do you need advice on how to promote yourself efficiently and effectively? No problem, you’ve come to the right place. At Vivid Candi, we can help you with all your music marketing needs. The ability to market your music is an essential […]

How Digital Marketing Can Be Beneficial In today’s technology-savvy world, digital marketing is a crucial aspect of having a successful company. Digital marketing is a component of marketing that utilizes internet and online-based digital technologies to promote products and services. Moreover, digital marketing uses creative and technical marketing strategies to benefit your business. As a […]

What is SEO and Why Is It Important? SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. It is the process of optimizing web pages and their content to be easily discoverable by users searching for terms relevant […]

PPC stands for pay-per-click, or cost-per-click. PPC marketing is an advertising/internet marketing method used to drive traffic to a webpage. The advertiser pays the publisher each time someone clicks on the ad. Search engines are the most popular ad platforms, as they allow you to place ads according to what people are searching for. PPC […]