Tacos Gavilan Marketing Strategy Case Study & Insights

Vivid Candi Case Study

Tacos Gavilan

We dived deep into revitalizing the online presence of Tacos Gavilan.

Tacos Gavilan is a chain of fast-casual Mexican eateries with 14 locations throughout Southern California. In its 30 year history, Tacos Gavilan had only touched the surface of digital advertising and relied on traditional radio and billboards to reach a narrow audience. Our agency implemented a cohesive, full-service strategy that would create a strong digitally branded identity and tap into a large population of taco lovers across channels, significantly broadening the demographics of their customer base.

10 Months Marketing KPI Highlights

Restaurant Marketing Tacos Gavilan Case Study

Restaurant Marketing Agency in California

500% Social Media Growth

Added 4,000+ real Instagram followers under 10 months
Drove 500% more website visitors from social media
Drove 3204% more website visitors from Facebook alone

How we did it: We utilized social media raffles, sports fans giveaways, targeted boosted posts, follower growth strategy, influencer collaborations, ever-green Facebook & Instagram Ads.

Inquire Full Service Marketing Service

12,000+ Users Added to Email List

The client did not have an email marketing strategy

We created their email list and grew it from 0 users to 12,000+ subscribers in under 10 months.

We generated $2800 in 2 months by implementing a “Customer Journey” email strategy

How we did it: We hosted various online contests for email entries; utilized popup forms; Integrated 12 series of automated emails to remarket to customers and increase lifetime value.

First Annual Taco Eating Contest Participants

Press Release Distributed in 900 Online Publications Including Yahoo Finance

How we did it: We planned, organized and launched a successful first annual Taco Eating contest event for customers at Tacos Gavilan to celebrate Hispanic Heritage Month and National Taco Day. The event included a celebrity guest, live DJ, outdoor inflatable soccer, face painting, established a local nonprofit partnership and over $7,000 in cash prizes for taco-eating winners.

Multiple TikTok videos with 30k+, 40k+, 50k+ views from local audience

How we did it: Our in-house creative crew coordinated actors and shot lists to create curated photos/videos for holidays, promotional content, website and social media page. We hopped onto TikTok trends, used trending sounds, combined with targeted boosted posts to reach Los Angeles customers.

Truck Wrap Design

Tacos Gavilan Marketing Agency Case Study

Influencer Marketing

Targeted Los Angeles local influencers to collaborate with Tacos Gavilans locations
Produced Instagram reels that reached 14.3k users with micro-influencer @cammieatss; Instagram photo series with @VivaLaBonita – a Hispanic brand with 342k followers; TikTok “Eat Tacos Gavilan for the whole day” campaign with 7-million-follower macro-influencer @TommyWinkler; 2.8 million views on TikTok video with micro influencer @the_hangry_rider
Established dozens of influencer collaborations. Every week we had different kinds of influencers come in to broaden demographic segments of customer and brand awareness. From foodies, to clothing brands, to hispanics, etc.