Vivid Candi Case Study

The Sunset Restaurant

We created the social and online presence of The Sunset Restaurant.

The Sunset Restaurant is a modern American restaurant located in the heart of Malibu, California, along the PCH. The restaurant is famous for its 365 days of oceanview sunsets. Prior to 2018, The Sunset restaurant had almost no social media presence. The website wasn’t user-friendly, didn’t express the restaurant’s appeal, and definitely wasn’t working in their favor. Our agency implemented a cohesive, full-service strategy that would create a strong digitally branded identity and make The Sunset Restaurant a destination for people all over the world.


Highlights

Restaurant Marketing

@tomisimisola

Key Highlights

Grew Instagram page from 800 followers to 11k+

How we did it: Maintained a consistent follower growth strategy & posting schedule. Had LA local influencers coming in every month, high-quality & user-generated content, boosted IG posts, and utilized Instagram’s new features.


Built a 7k email database

How we did it: We have customers fill out a form once they visit the website


Grew website traffic by 8k users

We had 18k users in the first 3 months, and then 26k users in the same 3 months 4 years later.


Increased Wedding Leads by 400%

How we did it: Helped client overhaul their sales process to be on an online CRM, and created a seamless user experience on their website to streamline wedding bookings on their custom website that we designed and developed


Rebranded with high-quality videography and photography

How we did it: Created a cohesive brand style guide and based our photography and videography on that guide. Monthly photoshoots of their food, customers, and ambiance to create a consistent library of high-quality content and expand The Sunset’s brand identity through their different social channels


Social Media Stats:

  • Mix of micro and macro influencers to promote The Sunset Restaurant, different events and promotions
  • TikTok Viral Video with over 100k views
  • 11k+ organic views on two of our Instagram Reels

Influencer Reels:

@leiafelicilda
@bejulesed
@coatesallie

Instagram Grid Highlights

Before Working With VIvid Candi
After Working With Vivid Candi
Before Working With Vivid Candi
After Working With Vivid Candi

Photography Highlights

Services Provided

Social Media Management

Photography & Videography

Content & On-Page SEO

Google PPC

Facebook & Instagram Ads

Influencer Collaborations

Social Media Marketing

Email Marketing

Custom Website Design & Development UX/UI

Want to talk about marketing for your business?

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