At our digital agency, Vivid Candi just 20 minutes north of Los Angeles in Malibu, California– we are experts with Google Adwords Pay Per Click (PPC) Marketing and believe it’s one of the best ways to market businesses in 2010. It’s not for everyone though. The most important factor is how much it costs you to create each actual sale and what that average sale profit will be. For a company like ours (Web Design), it’s worth it to spend $350-500 to get each average $5,000 website deal so we’re a perfect canidate for Google Adwords Pay Per Click(PPC) marketing (and we do a ton of it!!!).  For an online store selling shirts that may only make $15-30 net profit per sale, it would be a giant mistake to do Google Adwords Pay Per Click (PPC) Marketing. They’re best off concentrating on public relations and SEO in a combined marketing effort. Every business is different, but again cost per sale will be your number 1 factor in justifying Google Adwords Pay Per Click (PPC) Marketing.

Another great aspect to Google Adwords Pay Per Click (PPC) Marketing is it’s accountability is unmatched. You can literally find out what click on what keyword led to what form submission on your site and then make better marketing decisions in the future based on that information. Overall, we suggest anyone who’s interested in Google Adwords Pay Per Click (PPC) Marketing give it a 1 month trial with a budget of $1000 minimum for the pay per click media. It’s not like print advertising where the publishers tell you to advertise for at least 3-6 months before you get good results. With Google Adwords Pay Per Click (PPC) Marketing, it eiither works or it doesn’t and 1 month and $1000 are all you need to get that answer.

At Vivid Candi, we help clients research their market online to find the best keywords to bring them the most traffic and we help setup their Google Adwords Pay Per Click (PPC) Marketing. If you need help with any of this, feel free to contact us anytime online or call 310.456.1784.