Here are two main reasons: (1) blogging gives your business a voice and (2) blogging brings in site traffic.
Blogging is a great way to get a buzz going about your business and for visitors to identify and connect with you or your team through content and comments.
By blogging, you will help bring more visitors to your site through search engine optimization (SEO), which allows search engines to utilizes the keywords in your content to connect back to your site.
3 Steps on How to blog
1 – Chose a blog platform
There are many free blogging platforms out there that you can utilize. WordPress is a wonderful for blogging. It is very user friendly and allows you to add many features. For more information about WordPress you can visit their site.
2 – Add content
Blog about whatever your company does. Blog about upcoming events or interesting topics that have to do with your business. The options are endless. Decide how often you will blog; once a week, bi-weekly, once a month, etc. Just make sure your blogging stays consistent. Don’t forget to add in pictures and video clips to make your posts more eye catching.
3 – Don’t forget about link building and keywords
You want to add links to your blog posts that link to other parts of your site. This will help will SEO. Choose a few keywords that you will use throughout your blog post and use them over and over again in the content. It is a good idea to make your keywords also your links.
If you are a Car Wash business and you write a blog post about “New Techniques For Car Washes.”
Your key words can be: Soap, Sponge, Towel.
These same keyword you can turn into links that link to your “Schedule a Car Wash” page.
There are so many blogging tips to go over, but these should get you started on blogging for your business.