Vivid Candi Case Study
We dived deep into increasing Lake Arrowhead’s brand awareness & increasing events attendance through social media
We focused on pushing a primary message of “An Escape to Seasonal Adventure.” with a secondary smaller tagline of “That’s Closer Than You Think.” We helped increase brand awareness on mom & pop shops, dining, shopping, outdoor adventures, and more. We also educated consumers deeper in the context of ads that it’s a private lake and the rules of that in order to manage visitor expectations.
59% increase on pages per session
Pages Per Session went from 1.71 to 2.71
53% decrease on website’s bounce rate
Bounce Rate went from 65.04% to 30.38%
16% increase on website’s average session duration
Avg Session Duration went from 1:10 to 1:21
Arranged 3 possible brand collaborations
Arranged possible brand collaborations with: Kona Bike, REI, and Bass Pro Shop
Designed dynamic website with all of our client’s request
We developed a brand new custom website with a beautiful and modern UI/UX that has an emphasis on the mobile experience. Even on Mobile, users would see video and interactive features, in addition to a swipe-up menu for navigation. The website is still on WordPress and we migrated all existing content and optimized the site map. We also built a blog for search engine optimization (SEO) in addition to standard SEO tools built into the site. We also set up Google Analytics to accurately track measured KPI goals with transparency such as email list sign-ups, contact form submissions, and more.
Social Media Photography Highlights
Short Instagram Videos
Facebook Organic Content Strategy
Blogging & SEO
Facebook, Instagram Ads
Logo & Map Design
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