Today the buzz is all about Facebook becoming Meta. Actually let’s put it the way it really is. Meta will become the parent company and Facebook will be one brand of many under the hierarchy company structure.
Why the change? As Mark Zuckerberg, founder of Facebook has said publicly, it is the next step beyond. In a lengthy explanatory letter published under the title of, Founder’s Letter, 2021 published on 10/28/21, Mr. Zuckerberg laid out the vision for Meta. He began by saying, “We are at the beginning of the next chapter for the internet, and it’s the next chapter for our company too.”
Throughout the letter he talked about new platforms that would be “more immersive”, then went on to describe a vision that was once the fantasy of science fiction movies. He went on to say, “The defining quality of the metaverse will be a feeling of presence — like you are right there with another person or in another place. Feeling truly present with another person is the ultimate dream of social technology. That is why we are focused on building this.”
He talked about commuting through holograms and buying products through touch. His Metaverse vision is one that is beyond AI interacting with holograms. So where does that leave companies in terms of marketing strategies?
The Future of Marketing
If the new applications of Meta are already built and waiting for launch or if they are in the final stages of development is not as yet known. What is known is that a new age of the internet and interactions among people who are thousands of miles away will drastically change marketing metrics.
As of now marketing strategies for businesses adaptive to the Metaverse cannot be implemented until the experiences of the Metaverse are up and operational. What can be predicted is that the marketing companies who have been ready and able to respond to changes in SEO protocols and cloud-based interaction will be a step ahead in designing and implementing the new marketing tools for the Metaverse.
In the Founder’s Letter, Mark Zuckerberg offers many hints to the interactive applications which he envisions for the Metaverse. He also acknowledges that Facebook, originally based on connecting people, will not change its foundational objective.
He ends the Founder’s Letter with these words, “We have built things that have brought people together in new ways. We’ve learned from struggling with difficult social issues and living under closed platforms. Now it is time to take everything we’ve learned and help build the next chapter.”
For businesses, service providers, and organizations, the best way to prepare for the future is to have stable guidance and a strong foundation in digital marketing today. Anyone can imagine what the future will bring in the Metaverse; it is those who are able to quickly react that will be best positioned in the future of marketing.
From Digital to Space
The best way to prepare for the future is to build a strong and diversified marketing foundation in the present. A full-service cloud based digital marketing agency that has expertise in everything from SEO best practices to pay per click ad strategies, branding and social media is the best partner for any company or organization that will need to adapt to marketing in the next chapter of the internet. So for now the marketing buzz is to keep on keeping on. In other words, if you have an effective marketing partner stick with them. Nothing is going to change overnight; the products in the Metaverse will most likely have a variety of subscription and ad supported experiences.
Learn more about Vivid Candi, a digital tech agency in Malibu, that offers full-service digital marketing services, custom web design and development, and more for our clients. Visit our website to learn more about how our agency can help you grow your business and brand. Don’t forget to follow us on Instagram to see how the agency operates via social networking/media.