Tired of fake influencers who pretend to have social influence over customers? Learn tips to distinguish real influencers and fake influencers so your next social media collaboration can be a success!
These days, the buzz is all about Facebook becoming Meta. Actually, let’s put it the way it really is. Meta will become the parent company and Facebook will be one brand of many under the hierarchy company structure. Earlier this year, Mark Zuckerberg laid out the vision for Meta. He said, “We are at the […]
What is E-commerce Marketing? Before we begin, it is important that you understand what e-commerce marketing truly is. By definition, e-commerce marketing is the practice of using promotional tactics to drive traffic to your online store, converting that traffic into paying customers, and then retaining those customers post-purchase. The overall goal is to get customers […]
Learn how to prioritize your digital marketing strategy during a crisis like COVID-19.
Why Facebook? According to 2019 Marketing Statistics, there are over 2.38 billion monthly active users globally on Facebook, including 1.56 billion active users who log onto Facebook every day. These statistics clearly show why using Facebook in marketing is important. Understanding how to market on social media platforms is an essential part of any marketing […]
Influencer Marketing is changing the advertising industry in many unexpected ways. The perks that used to be reserved for celebrities to endorse products in print and television has now grown to encompass any average person who can build a large, real following anywhere from thousands to millions strong on their social media channel(s). It is […]
Why You Need Valuable and Relevant Content to Take Your Business to the Next Level! When it comes to marketing there are countless strategies and tactics you can use to launch your brand. Creating a campaign is easy, but creating a campaign that achieves your company goals is an entirely different story. When optimized correctly […]
Whether you are offering a service or a product, your company needs brand awareness to generate sales and customer loyalty. In recent years, online reviews have climbed to the top of the list for impacting purchase decisions from consumers. Product and service reviews can have a huge impact, both positive and negative, on your brand […]
Social media influencer marketing is all about building relationships. In a world where over 3.2 billion people are on social media, using influencers has become one of the fastest growing marketing strategies since 2018. Social media can feel impersonal, despite the voyeuristic thrill we get looking into the personal highlights of friends, strangers and companies […]
Building a social media presence is not as challenging as it may look. With the right tools, apps and photo tricks, creating an aesthetically pleasing grid is possible for every Instagram user. Our most important rule is to stay consistent. With that being said, consistency needs to be met with a theme and a proper […]