Best Practices for Ecommerce Marketing

Guidelines for best practices for eCommerce marketing

What is ECommerce Marketing? Before we begin, it is important that you understand what eCommerce marketing truly is. By definition, eCommerce marketing is the practice of using promotional tactics to drive traffic to your online store, converting that traffic into paying customers, and then retaining those customers post-purchase. The overall goal is to get customers […]

Why use Facebook Marketing in your strategy?

Facebook marketing strategy

Why Facebook?  According to 2019 Marketing Statistics, there are over 2.38 billion monthly active users globally on Facebook, including 1.56 billion active users who log onto Facebook every day. These statistics clearly show why using Facebook in marketing is important. Understanding how to market on social media platforms is an essential part of any marketing […]

Why Your Company Should Utilize Influencer Marketing in 2020

instagram feed

Influencer Marketing is changing the advertising industry in many unexpected ways. The perks that used to be reserved for celebrities to endorse products in print and television has now grown to encompass any average person who can build a large, real following anywhere from thousands to millions strong on their social media channel(s). It is […]

Vivid Candi Content Marketing

digital marketing agency

Why You Need Valuable and Relevant Content to Take Your Business to the Next Level! When it comes to marketing there are countless strategies and tactics you can use to launch your brand. Creating a campaign is easy, but creating a campaign that achieves your company goals is an entirely different story. When optimized correctly […]

Increasing Brand Awareness Through Digital Marketing

brand identity

Whether you are offering a service or a product, your company needs brand awareness to generate sales and customer loyalty. In recent years, online reviews have climbed to the top of the list for impacting purchase decisions from consumers. Product and service reviews can have a huge impact, both positive and negative, on your brand […]

How And Why Use Social Media Influencers In Your Marketing Strategy

influencer marketing

Social media influencer marketing is all about building relationships. In a world where over 3.2 billion people are on social media, using influencers has become one of the fastest growing marketing strategies since 2018. Social media can feel impersonal, despite the voyeuristic thrill we get looking into the personal highlights of friends, strangers and companies […]

Create a Social Media Strategy and Watch the Numbers Grow

social media strategy

Building a social media presence is not as challenging as it may look. With the right tools, apps and photo tricks, creating an aesthetically pleasing grid is possible for every Instagram user. Our most important rule is to stay consistent. With that being said, consistency needs to be met with a theme and a proper […]

How To Become an Instagram Influencer

how to become an influencer

Many individuals aspire to become an instagram influencer. They yearn to rack in money with every post and monetarily flourish in constant brand deals; However, these individuals may not know where to begin. With over 800 million users, Instagram is a massive platform that can catapult one’s personal brand to the next level. Luckily, anyone […]

Why Your Brand Needs Influencer Marketing

Why Your Brand Needs Influencer Marketing As humans, we seek advice and validation, especially from trusted sources. Many of the products and experiences we strive to obtain comes from seeing other people with them. We turn to social media to figure out what we want, and the more credible the source, the more we want […]