Vivid Candi Case Study
MOD Cold Press Juicers
We increased MOD’s sales through a new website focused on the US market; and paid ads on Facebook, Instagram, Google, and Amazon.
MOD Appliances is a Melbourne-born and 100% Australian-owned lifestyle brand created by a group of friends and wellness enthusiasts. MOD sells high-quality, easy-to-use appliances that can play an important role in improving diet and general wellbeing. MOD came to Vivid Candi when finding difficulty in selling their award-winning cold press juicers in the United States. They soon found the market and consumers to be extremely different from their target audience in Melbourne.
Highlights
Key Highlights
Increased sales in the US by 466%+
How we did it: Integrated marketing strategy across Facebook, Google, Instagram, and Amazon.
Decreased Google Ads cost per conversion by 37% in 3 months.
By month 3, MOD’s Google Ads went from unprofitable to converting at 5+ ROAS.
Increased Amazon sales from 0 to 5k+ a month
How we did it: We listed MOD Juicers on Amazon, optimized for SEO, and ran Amazon ads.
Decreased Facebook’s cost per conversion by 78%
We launched Mother’s Day Facebook Ads campaigns targeting gift shoppers. This campaign contributed to all of MOD juicers’ Mother’s Day sales. Compared to their previous lowest record, this campaign generated a 50% lower CPA.
Services Provided
Website Design
Google Ads
Facebook & Instagram Ads
Amazon Ads
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