Vivid Candi Case Study
MOD Cold Press Juicers
We increased MOD’s sales through a new website focused on the US market; and paid ads on Facebook, Instagram, Google, and Amazon.
MOD Appliances is a Melbourne-born and 100% Australian-owned lifestyle brand created by a group of friends and wellness enthusiasts. MOD sells high-quality, easy-to-use appliances that can play an important role in improving diet and general wellbeing. MOD came to Vivid Candi when finding difficulty in selling their award-winning cold press juicers in the United States. They soon found the market and consumers to be extremely different from their target audience in Melbourne.
Highlights
![](https://www.vividcandi.com/wp-content/uploads/2022/05/MOD-1.png)
Key Highlights
Increased sales in the US by 466%+
How we did it: Integrated marketing strategy across Facebook, Google, Instagram, and Amazon.
Decreased Google Ads cost per conversion by 37% in 3 months.
By month 3, MOD’s Google Ads went from unprofitable to converting at 5+ ROAS.
Increased Amazon sales from 0 to 5k+ a month
How we did it: We listed MOD Juicers on Amazon, optimized for SEO, and ran Amazon ads.
Decreased Facebook’s cost per conversion by 78%
We launched Mother’s Day Facebook Ads campaigns targeting gift shoppers. This campaign contributed to all of MOD juicers’ Mother’s Day sales. Compared to their previous lowest record, this campaign generated a 50% lower CPA.
Services Provided
Website Design
Google Ads
Facebook & Instagram Ads
Amazon Ads
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