PPC stands for pay-per-click, or cost-per-click. PPC marketing is an advertising/internet marketing method used to drive traffic to a webpage. The advertiser pays the publisher each time someone clicks on the ad. Search engines are the most popular ad platforms, as they allow you to place ads according to what people are searching for. PPC […]
The start of 2020 not only brought a new decade, but it also brought a new mysterious pneumonia-like virus outbreak known as the novel Coronavirus (COVID-19). With the number of cases continuously increasing daily, the World Health Organization declared the novel COVID-19 a worldwide pandemic. Millions of people worldwide have been affected in one way […]
In this post, we will be explaining why customer experience matters while providing ways to maintain good customer relations that will outlast coronavirus.
Learn how to prioritize your digital marketing strategy during a crisis like COVID-19.
The start of 2020 not only brought a new year, but it also brought a new decade. The saying, ‘new year, new me’ is often used when people are preparing their new year’s resolutions lists – things they want to accomplish within the next 365 days. Oftentimes, people and businesses will set goals for themselves […]
One thing no business expected in 2020 or planned on was the Novel Coronavirus (COVID-19) which as of March 9th, 2020 has sickened more than 113,700 people worldwide ~ see live map at https://www.nytimes.com/interactive/2020/world/coronavirus-maps.html. Although only 600+ cases in the United States currently, businesses are being forced to rapidly adapt their business model and marketing […]
Learn about the importance of SEO. Vivid Candi offers a variety of SEO services to help your business grow!
With the euphoria of Christmas and New Year’s Eve far behind us, marketers across the world are getting ready for the next big event in the retail calendar: Valentine’s Day. A holiday based around consumers spending money on their significant other can result in a huge revenue boost for businesses. Therefore, investing in good marketing […]
Why Facebook? According to 2019 Marketing Statistics, there are over 2.38 billion monthly active users globally on Facebook, including 1.56 billion active users who log onto Facebook every day. These statistics clearly show why using Facebook in marketing is important. Understanding how to market on social media platforms is an essential part of any marketing […]
Why Do You Need a Good Copy? By definition, copy is writing that sells, so it must be compelling to an audience. An effective copy is an essential component in establishing credibility and trust while clearly pushing out important information about a product or service that gets people talking. The copy must be a mixture […]
