![Guidelines for best practices for eCommerce marketing](https://www.vividcandi.com/wp-content/uploads/2020/06/shutterstock_1075475483.jpg)
What is E-commerce Marketing? Before we begin, it is important that you understand what e-commerce marketing truly is. By definition, e-commerce marketing is the practice of using promotional tactics to drive traffic to your online store, converting that traffic into paying customers, and then retaining those customers post-purchase. The overall goal is to get customers […]