These days, the buzz is all about Facebook becoming Meta. Actually, let’s put it the way it really is. Meta will become the parent company and Facebook will be one brand of many under the hierarchy company structure. Earlier this year, Mark Zuckerberg laid out the vision for Meta. He said, “We are at the […]
What is SEO? SEO (Search Engine Optimization) is the set of optimization strategies for websites, blogs, and web pages that aims to improve its positioning in the organic results of search engines. It is the process that will ensure that search engines recognize your content as the most relevant and best information available on the […]
Everyone has heard of Amazon. In fact, 82% of US Households have an Amazon Prime membership- that’s 126 million people. On average, Amazon Prime users spend $1600 a year on Amazon products, and non Prime members spend $600. Safe to say that it’s a lot of money and a lot of people. Amazon is now […]
With the euphoria of Christmas and New Year’s Eve far behind us, marketers across the world are getting ready for the next big event in the retail calendar: Valentine’s Day. A holiday based around consumers spending money on their significant other can result in a huge revenue boost for businesses. Therefore, investing in good marketing […]
Why Facebook? According to 2019 Marketing Statistics, there are over 2.38 billion monthly active users globally on Facebook, including 1.56 billion active users who log onto Facebook every day. These statistics clearly show why using Facebook in marketing is important. Understanding how to market on social media platforms is an essential part of any marketing […]
What is personal branding? Personal branding is about shifting your mindset to think of yourself as a brand. It is an ongoing process of building and maintaining an image and reputation. Official definition: “The conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their […]
Billboards, digital ads, posters, comics, digital art – are most likely the first words that come to mind when you hear the term, “graphic design.” Yes, graphic design does encompass each one of those mediums; however, it is much more than that. Graphic Design is defined as the profession or art of visual communication. This […]
Today, people can engage with brands and companies like never before. Google Street View is the ultimate technology to help your business grow. It is a form of virtual tour that showcases different locations around the world. When using it, faces are blurred and the specific location of your choice is shown in every angle […]
Have you ever been to a brunch or dinner where the “phone eats first”? If not, you’re probably wondering what this term means. The “phone eats first” concept is exactly how it sounds. It means that once the beautifully plated food arrives at the table, the first to capture its deliciousness is the cellular device. […]
Whether you are offering a service or a product, your company needs brand awareness to generate sales and customer loyalty. In recent years, online reviews have climbed to the top of the list for impacting purchase decisions from consumers. Product and service reviews can have a huge impact, both positive and negative, on your brand […]
